Servero
Servero.io
About

Tracking engineers
building for tracking engineers.

Servero started because the tools we used every day charged $49/mo add-ons for features that should be included. We fixed it: every module, every plan, one honest price.

The short version

Before Servero, our team spent three years running server-side GTM deployments at agencies and DTC brands. We watched clients pay $300/mo for sGTM hosting — then $49 for an audit log, $29 for a transformation, $79 for the WordPress connector.

Meanwhile the actual compute cost was rounding-error pennies. The real value was the plumbing: SSL automation, event queuing, dedup logic, consent gating, gateway retries. All of which should be table stakes.

So we built Servero. Every power-up, every CAPI, every integration — in the box. $20 gets you the same stack as $2,000.

How we operate

Four principles, no exceptions.

No add-on tax

We watched competitors charge $49/mo for a feature flag. Servero bundles every module on every plan — forever. If we build it, you get it.

Privacy isn't marketing

Raw PII never leaves your container unhashed. Consent Mode V2 native. GDPR, CCPA, LGPD by default — not a premium checkbox.

Ship the boring plumbing

CNAME, SSL, Docker, queueing, retries, dedup, webhooks. The stuff nobody wants to build twice. We built it once so you don't.

Honest benchmarks

Our comparison tables use competitor public pricing as of the month shown. No cherry-picking. We update them quarterly.

Timeline

  1. 2024
    Servero founded
    Team of 5 engineers, all from prior sGTM work.
  2. 2024
    Private beta
    47 design-partner teams. 2.1B events processed.
  3. 2025 Q2
    Public launch
    Paddle billing + EPS Bangladesh local payments live.
  4. 2025 Q4
    WordPress + Shopify apps
    Official plugins shipped to WordPress.org and Shopify App Store.
  5. 2026
    Present
    6 native CAPIs, 22 power-ups, 8,000+ containers globally.
2.1B+
Events processed / month
8,000+
Active containers
47
Countries served

Distributed team across 6 time zones. Offices in Dhaka and remote worldwide. Billing in USD via Paddle and in BDT via EPS for Bangladesh customers.

Ready in 15 minutes

Stop losing data.
Start tracking clean.

Set up server-side tracking on your first-party domain in under 24 hours. Every feature included. No surprise add-ons.

No credit card · Cancel anytime · GDPR compliant

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