Servero
Servero.io
NewsGTM v2 · Consent Mode V2 shipped

Server-side tracking,
built for attribution.

Route every conversion through your own first-party domain. Recover the 30-40% of events lost to ad-blockers, iOS Safari, and stripped click IDs — and ship them cleanly to Meta, GA4, TikTok, LinkedIn.

Start freeBook a demo
JM
AK
SR
LW
DT
Happy customers4.9/5
Trusted by 300+ teams
ShopifyWooStripeKlaviyoMailchimpHubSpot
app.servero.io/events
Live events
Last 60 seconds · all destinations
Connected
Delivered
24,182
+18%
Match rate
94.2%
+11.3pt
p95 latency
41ms
-12ms
Events / sec
2,481
Stream
MetaPurchase$129.00 · ord_482120034ms
GA4add_to_cartSKU-4821 · $8920028ms
TikTokCompleteRegistrationuser_209120041ms
LinkedInLead$2,400 MQL20037ms
SnapPageView/checkout20022ms
MetaInitiateCheckout$312.50 · cart_a920031ms
MetaPurchase$129.00 · ord_482120034ms
GA4add_to_cartSKU-4821 · $8920028ms
TikTokCompleteRegistrationuser_209120041ms
LinkedInLead$2,400 MQL20037ms
SnapPageView/checkout20022ms
MetaInitiateCheckout$312.50 · cart_a920031ms
99.99%
Delivery rate
<50ms
p95 latency
300+
Growing brands
24/7
Expert support

Trusted by 300+ growing e-commerce brands

Shopify
WooCommerce
Stripe
Klaviyo
Mailchimp
HubSpot
Segment
BigCommerce
Magento
Salesforce
Braze
Intercom
Shopify
WooCommerce
Stripe
Klaviyo
Mailchimp
HubSpot
Segment
BigCommerce
Magento
Salesforce
Braze
Intercom
The tracking crisis

You're losing 30-40% of your data
— here's how Servero wins it back.

Three silent killers drain your conversions every day. Each one solved by running events server-side on your own domain.

Blocked by ad-blockers
before
SERVERO
afterCNAME
~0%
conversions recovered

Browser extensions kill Pixel, gtag, and analytics requests before they leave the device.

Safari cuts cookies to 7 days
before
7 days · gone
SERVERO
after
365 days · preserved
0×
longer cookie life

iOS Safari ITP truncates client-side cookies, breaking attribution on every return visitor.

Click IDs get stripped
before/checkout?fbclid&gclid&ttclid
Attribution lost
SERVERO
after
fbclidgclidttclid
✓ stitched & restored
+0pt
attribution uplift

fbclid, gclid, ttclid lose themselves on landing pages — your campaigns never see them.

Servero fixes all three — in the same container.
One CNAME. 15-minute setup. Zero DevOps.
See how it works
The fix

Server-side tracking, on your own domain.

Events flow from your site to a first-party subdomain, through Servero's routing engine, and out to every ad platform — cleanly, in real time.

Live routing topology
All systems healthy
Browser
User event
track.yoursite.com
First-party · SSL
SERVERO
routing engine
Meta CAPI
p99 34ms
Google Analytics 4
p99 28ms
TikTok Events
p99 41ms
LinkedIn CAPI
p99 37ms
Events / sec
2,481
Match rate
94.2%
p99 latency
47ms
Uptime
99.99%
Bypass blockers
First-party CNAME is invisible to extensions.
<50ms latency
Edge routing, zero impact on page speed.
1-year cookies
HttpOnly server cookies survive ITP.
Every platform
Meta, GA4, TikTok, LinkedIn, Snap, X.
Everything included

One container. Every module.

Other sGTM providers charge extra for every feature. Servero bundles every module on every plan — ready to flip on from a single dashboard.

https://track.yoursite.com200 OK
DNSEDGESSL

First-Party Domain

Invisible to 99% of blockers

Automatic CNAME + SSL on your subdomain. Ad-blockers see your own domain — your tracking is invisible to extensions and ITP.

7d
365d
J
F
M
A
M
J
J
A
S
O
N
D

Cookie Keeper

52× longer

Extend identity cookies from 7 to 365 days across iOS Safari and ITP.

fbclidgclidttclidmsclkid
Attribution stitched

Click ID Restorer

+28pt attribution

Recover fbclid, gclid, msclkid, ttclid across sessions and landing pages.

Cookie preferences
Analytics
Marketing
Preferences
GDPR
CCPA
DPDP

Consent Mode V2

Compliance auto-wired

Built-in GDPR / CCPA / DPDP with geo-based defaults, banner, and region routing.

Purchase$129200
AddToCartSKU-48200
LeadMQL200
Signupuser_91200
PageView/cart200
Purchase$129200
AddToCartSKU-48200
LeadMQL200
Signupuser_91200
PageView/cart200

Live Event Stream

<1s to dashboard

Real-time feed of every routed event with status and latency per destination.

Latency · last 60sp99 47ms
-60snow

Edge Performance

p99 47ms

Global CDN routing keeps p99 request latency under 50ms.

10 more modules
Every plan · zero add-on fees · flip on from dashboard
See all plans
Deduplication
event_id dedup across browser + server
Multi-container
Separate prod, staging, dev envs
Conversion Ledger
Immutable event log for reconciliation
PII Hashing
Auto SHA-256 on emails, phones, IPs
EU Residency
Keep European traffic in EU region
Webhook Replay
Re-deliver failed events with one click
Enhanced Conv.
First-party hashed user data uplift
Offline Events
Import store/CRM conversions via CSV + API
Bot Filtering
Block crawlers from polluting metrics
Audit Log
Track every change by user + timestamp
How it works

Live in under 15 minutes.

Four screens from sign-up to your first server-side event. No DevOps, no Cloud Run, no infra team required.

STEP 01Create

Spin up a container

Sign up, name your container, pick a plan. Takes 60 seconds. Every module (cookie keeper, click ID restorer, consent mode V2) is unlocked from day one.

~1 min
app.servero.io/containers/new
New container
Step 1 of 4
Acme Shop · Production
Go
$20/mo
Starter
$49/mo
Pro
$99/mo
STEP 02Connect domain

Point one CNAME

Add track.yourdomain.com in your DNS with value edge.servero.io. Servero auto-verifies and issues the SSL cert. No Cloudflare, no Let's Encrypt rituals.

~5 min + DNS propagation
app.servero.io/domains
track.acmeshop.com
First-party tracking domain
verified
Add this CNAME record
typeCNAME
nametrack
valueedge.servero.io
DNS resolves
propagated ✓
SSL provisioned
auto via Let's Encrypt
STEP 03Wire destinations

Plug in your platforms

Open Gateways, paste your Meta CAPI token, GA4 Measurement ID, TikTok Access Token. Servero handles deduplication, hashing, and consent routing automatically.

~5 min per platform
app.servero.io/gateways
Gateway integrations
Route events to every destination
Meta CAPI
connected
Google Analytics 4
connected
TikTok Events
connected
LinkedIn CAPI
+ connect
+ 8 more destinations available
STEP 04Ship it

Drop the snippet or GTM template

Paste one line in your site head, or import our GTM template with one click. Watch events hit your live dashboard with match-rate and latency per destination.

live in under 2 min
app.servero.io/events
Live events
Last 60 seconds
streaming
1-line installGTM template ready
<script src="https://track.acmeshop.com/s.js" data-id="srv_9f2c" defer></script>
Purchase$129.00200
AddToCartSKU-4821200
LeadMQL200
Signupuser_91200
That's the whole setup.
No cluster spin-up. No Terraform. No YAML.
Start your container
How we compare

Everything included. Honest pricing.

Servero bundles every module on every plan. Stape and Addingwell charge add-ons per feature. Browser-only is free but broken.

$400–1,000
saved per month
vs Stape or Addingwell add-on stacks
12 / 12
modules on every plan
no per-feature surcharges
<50ms
p99 edge latency
2-3× faster than alternatives
Compare Servero with
ServeroUS
$20 /mo
7/11
Stape.io
$20+ · $400 add-ons
3/11
Starting price / mo
$20
$20+ (+$400)
All modules included
add-on
Hidden fees
none
per-module
First-party CNAME + auto SSL
1-year server cookies
Click ID Restorer
limited
Consent Mode V2 built-in
Conversion Ledger
Real-time event health
limited
p99 latency
<50ms
~80ms
Support SLA
24/7 chat
Business hours
Switching from Stape or Addingwell?
Free white-glove migration. We move your domains, gateways and GTM setup for you.
Start migration
Pricing · Every feature on every plan

Pick a plan that fits your traffic.

You only choose the volume. Modules, CNAME, SSL, consent mode, audit trail — all included. 7-day free trial. No credit card required.

Go
For brands testing attribution
$20/mo
billed monthly
Monthly requests300K
1 container
Start Free Trial
Includes:
  • 300K req / mo
  • 1 container
  • All 12 modules
  • Email support
  • Community Discord
Most Popular
Starter
Scaling e-commerce & SaaS
$49/mo
billed monthly
Monthly requests2M
3 containers
Start Free Trial
Everything in Go, plus:
  • 2M req / mo
  • 3 containers
  • All 12 modules
  • Priority chat support
  • Custom domain + auto SSL
  • Webhook delivery
Pro
Serious marketing teams
$99/mo
billed monthly
Monthly requests10M
10 containers
Start Free Trial
Everything in Starter, plus:
  • 10M req / mo
  • 10 containers
  • All 12 modules
  • 24/7 support
  • SSO + audit log
  • EU data residency
  • 99.95% SLA
Business
High-volume agencies & enterprises
$249/mo
billed monthly
Monthly requests40M
Unlimited containers
Start Free Trial
Everything in Pro, plus:
  • 40M req / mo
  • Unlimited containers
  • All 12 modules
  • Dedicated CSM
  • Private Slack channel
  • Custom integrations
  • 99.99% SLA
GDPR & CCPA compliant
No credit card required
Cancel anytime
14-day money-back guarantee
Need 100M+ events or custom SLA?
Volume discounts · dedicated CSM · private region · audit exports · signed BAA.
Contact Enterprise Sales
From our customers

Real teams.
Real recovery.

After switching to Servero, our Meta CAPI match rate jumped from 61% to 94%. ROAS numbers on our dashboard finally matched Shopify again.

H
Hassan Malik
Growth Lead · D2C Apparel Brand

Used to spend hours debugging gtag vs GA4 discrepancies. With Servero's conversion ledger we just reconcile by event_id — support tickets dropped 70%.

N
Nafisa Ahmed
Marketing Analyst · Beauty eCom

Migrated from Stape to cut $400/mo in add-ons. Servero had every module bundled — setup took 12 minutes including DNS propagation.

A
Arko Saikat
Founder · Home Goods

iOS purchase attribution was hemorrhaging. 1-year server cookies plus click ID restore recovered ~28% of returning-visitor conversions overnight.

R
Ritika Verma
Performance Marketer · SaaS

Our ad-blocker bypass on checkout events means every Meta Advantage+ campaign actually optimizes now. CPAs down 22% in three weeks.

D
Daniel Okafor
Head of Paid Media · Fashion DTC

Consent Mode V2 was a nightmare — until Servero's dashboard wired it in 5 minutes. EU traffic attribution stopped leaking overnight.

S
Sofia Bianchi
Analytics Lead · Travel SaaS

Swapped from raw GTM server + Cloud Run to Servero. Stopped paying for idle containers, latency dropped, single dashboard for everything.

R
Raj Mehta
CTO · Subscription Box

Support answered our CNAME question in 4 minutes at 2am. That alone paid for the plan. Event pipeline has run 60 days without a blip.

E
Elena Rossi
DTC Operator · Wellness

After switching to Servero, our Meta CAPI match rate jumped from 61% to 94%. ROAS numbers on our dashboard finally matched Shopify again.

H
Hassan Malik
Growth Lead · D2C Apparel Brand

Used to spend hours debugging gtag vs GA4 discrepancies. With Servero's conversion ledger we just reconcile by event_id — support tickets dropped 70%.

N
Nafisa Ahmed
Marketing Analyst · Beauty eCom

Migrated from Stape to cut $400/mo in add-ons. Servero had every module bundled — setup took 12 minutes including DNS propagation.

A
Arko Saikat
Founder · Home Goods

iOS purchase attribution was hemorrhaging. 1-year server cookies plus click ID restore recovered ~28% of returning-visitor conversions overnight.

R
Ritika Verma
Performance Marketer · SaaS

Our ad-blocker bypass on checkout events means every Meta Advantage+ campaign actually optimizes now. CPAs down 22% in three weeks.

D
Daniel Okafor
Head of Paid Media · Fashion DTC

Consent Mode V2 was a nightmare — until Servero's dashboard wired it in 5 minutes. EU traffic attribution stopped leaking overnight.

S
Sofia Bianchi
Analytics Lead · Travel SaaS

Swapped from raw GTM server + Cloud Run to Servero. Stopped paying for idle containers, latency dropped, single dashboard for everything.

R
Raj Mehta
CTO · Subscription Box

Support answered our CNAME question in 4 minutes at 2am. That alone paid for the plan. Event pipeline has run 60 days without a blip.

E
Elena Rossi
DTC Operator · Wellness

After switching to Servero, our Meta CAPI match rate jumped from 61% to 94%. ROAS numbers on our dashboard finally matched Shopify again.

H
Hassan Malik
Growth Lead · D2C Apparel Brand

Used to spend hours debugging gtag vs GA4 discrepancies. With Servero's conversion ledger we just reconcile by event_id — support tickets dropped 70%.

N
Nafisa Ahmed
Marketing Analyst · Beauty eCom

Migrated from Stape to cut $400/mo in add-ons. Servero had every module bundled — setup took 12 minutes including DNS propagation.

A
Arko Saikat
Founder · Home Goods

iOS purchase attribution was hemorrhaging. 1-year server cookies plus click ID restore recovered ~28% of returning-visitor conversions overnight.

R
Ritika Verma
Performance Marketer · SaaS

Our ad-blocker bypass on checkout events means every Meta Advantage+ campaign actually optimizes now. CPAs down 22% in three weeks.

D
Daniel Okafor
Head of Paid Media · Fashion DTC

Consent Mode V2 was a nightmare — until Servero's dashboard wired it in 5 minutes. EU traffic attribution stopped leaking overnight.

S
Sofia Bianchi
Analytics Lead · Travel SaaS

Swapped from raw GTM server + Cloud Run to Servero. Stopped paying for idle containers, latency dropped, single dashboard for everything.

R
Raj Mehta
CTO · Subscription Box

Support answered our CNAME question in 4 minutes at 2am. That alone paid for the plan. Event pipeline has run 60 days without a blip.

E
Elena Rossi
DTC Operator · Wellness

After switching to Servero, our Meta CAPI match rate jumped from 61% to 94%. ROAS numbers on our dashboard finally matched Shopify again.

H
Hassan Malik
Growth Lead · D2C Apparel Brand

Used to spend hours debugging gtag vs GA4 discrepancies. With Servero's conversion ledger we just reconcile by event_id — support tickets dropped 70%.

N
Nafisa Ahmed
Marketing Analyst · Beauty eCom

Migrated from Stape to cut $400/mo in add-ons. Servero had every module bundled — setup took 12 minutes including DNS propagation.

A
Arko Saikat
Founder · Home Goods

iOS purchase attribution was hemorrhaging. 1-year server cookies plus click ID restore recovered ~28% of returning-visitor conversions overnight.

R
Ritika Verma
Performance Marketer · SaaS

Our ad-blocker bypass on checkout events means every Meta Advantage+ campaign actually optimizes now. CPAs down 22% in three weeks.

D
Daniel Okafor
Head of Paid Media · Fashion DTC

Consent Mode V2 was a nightmare — until Servero's dashboard wired it in 5 minutes. EU traffic attribution stopped leaking overnight.

S
Sofia Bianchi
Analytics Lead · Travel SaaS

Swapped from raw GTM server + Cloud Run to Servero. Stopped paying for idle containers, latency dropped, single dashboard for everything.

R
Raj Mehta
CTO · Subscription Box

Support answered our CNAME question in 4 minutes at 2am. That alone paid for the plan. Event pipeline has run 60 days without a blip.

E
Elena Rossi
DTC Operator · Wellness
FAQ

Questions? We've got answers.

Server-side tracking sends your conversion events from your own server (via a first-party subdomain) instead of the user's browser. Browser-based tracking is blocked by ad-blockers, trimmed by iOS Safari ITP, and loses click IDs on reload — all of which damage your Meta / GA4 attribution.
Still have questions?
We reply within an hour on business days.
Contact us
Ready in 15 minutes

Stop losing data.
Start tracking clean.

Set up server-side tracking on your first-party domain in under 24 hours. Every feature included. No surprise add-ons.

No credit card · Cancel anytime · GDPR compliant

Contact

Ready to track clean?

Tell us about your traffic. We'll spin up a sandbox and walk you through DNS in a single call.

Start the conversation
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